Angry Birds Action! by Rovio Entertainment Ltd Launched: Angry birds have come a full circle as one of the earliest poster children for the mainstream mobile gaming success. From being a smartphone game to a movie now, there is now a game to celebrate the movie release. Right now it will be available on Android and iOS. Unlike Sony’s Ratchet and Clank reimaging on the PS4 it utilizes the augmented reality i.e. AR to a large degree.
Angry Birds Action! by Rovio Entertainment Ltd Launched
Dubbed as the Angry Birds Action! the Rovio has partnered with the AR firm Zappar to bring the titular Angry Birds to life. By using the Zappar’s zap code tech the fans can scan codes to unlock the characters, photo-features, AR mini games and a whole lot more in the way of an interactive experiences.
When scanned with mobile device then imagine if everyday objects could unlock exclusive and fun content. With the Angry Birds they have done just that, working closely in partnership with the Rovio they have been able to deliver the hidden world of stackable experiences and in game power ups with the BirdCodes on participating the products and promotions to delight and surprise the users, stated by Caspar Thykier the Co-founder and CEO of Zappar.
This will definitely be the biggest and most truly integrated augmented reality project to date with the BirdCodes appearing on the apparel, cups, POS, toys and even on the candy dispensers across all over the world.
Thykier also added, that together with Rovio, they have set a new bar to bring the AR to the mass market in a rewarding and meaningful way.
Angry Birds Action! Is the cornerstone of the comprehensive Digital Movie Program, which bridges physical and digital entertainment like never before.
At some of the places these BirdCodes also includes H&M and McDonald’s.
Hopefully its much awaited movie release should stem the tide.