Facebook Canvas Released to offer interactive full-screen mobile ads: The social networking site, Facebook, has launched a new advertising product which would enable the advertisers to combine still images, videos, text and copy all these in an their ad. This new product is being called ‘Canvas’ and it was first announced last year in September.
Facebook Canvas Released to offer interactive full-screen mobile ads
These immersive advertisements aim at engrossing the users in their ads and therefore this feature would block all the other content and would offer a full screen media page inside of Facebook. The users would not be directed to a separate mobile website to view the advertisement.
Facebook has built the ‘Canvas’ by collaborating with brands and agencies so as to achieve any objective by proving them a completely customizable space where they would be able to build multimedia stories. This product would help the advertisers to build better ads, effective brand and a refined product experience on mobile, by mixing videos, images, call-to-action and texts. Also read, Mark Zuckerberg, Facebook founder can change a nappy in 20 seconds.
The Advertisers can go through the demonstration available on the Canvas website to know how the ad works. The Canvas would load the ad 10 times faster than it would load on a “standard mobile web”.
According to Facebook, 53 per cent of people watched more than half of the ads and the average view time taken was 31 seconds. The social networking site has introduced this product with an aim to provide greater mobile experience for its users and at the same time it has also opened up new creative possibilities for the advertisers. Currently this service is only available on Android and iOS, but the company is trying to expand this option to other apps and versions like Instragram. Related article, Reasons why Facebook didn’t add a ‘dislike’ button.
The Head of Creative Technology at Facebook Creative Shop, Chris Jones, said “We made creative community a priority when we designed and built the Canvas. It’s a product that represents our commitment to creativity and to deliver the best mobile experience for people and business.”