Flipkart ‘Big Exchange Days’ will be scheduled on the first two days of every month: After the success of Big Billion Day sales, flipkart has decided to launch its ‘Big Exchange Days’ program. In this scheme consumers can exchange their old electronic device and get a new one, in order to push sales in this era of competitive e-commerce companies.
Commodities that can be exchanged for new products are old refrigerators, televisions, tablets, washing machines and laptops category. Flipkart has confirmed that they have scheduled the ‘Big Exchange Days’ on the first 2 days of every month and it will he starting from 1st February.
After the exchange offer under the ‘Big Exchange Days’ scheme, a lot of smartphones will be on discount, among them are Moto X Play, Asus ZenFone 2 and Motorola Moto G (Gen 3). This offer is available across various flipkart platforms which includes the app, Flipkart Lite and web.
Consumers will get the privilege of doorstep exchange for their old device. The product will be thoroughly checked by the delivery executive. For example, if a smartphone is to be exchanged, the executive will check the condition IMEI number and screen of the smartphone before handing the product. In case of washing machine, televisions and laptops, the condition will be thoroughly examined so that they are in good shape.
In a press statement, flipkart said,” every delivery executive has been specially trained to understand the process along with the exchange quality check methods.” To ensure smooth end-to-end experience for customers.
Chief Business Officer of Flipkart, Ankit Nagori said, “The average cycle in India for replacing a phone is 18-24 months and we are witnessing similar trends in the television category. Customers are continuously looking to upgrade to the next new-age model, but disposing off the previously owned models has always been a concern. The Flipkart Exchange Programme offers customers a holistic solution to the whole process of looking for buyers of their old products and buy new products.” He further added, “We foresee this programme to be a big hit amongst our customers and expect it to drive 20% of the sales in these categories by the end of this year.”
The phones which will be available under ‘Big Exchange Days’ program are the Moto X Play which currently has up to Rs. 9,000 off after exchange, Moto G Turbo and Motorola Moto G (Gen 3) has up to Rs. 6,000 off after exchange, Asus ZenFone 2 has up to Rs. 10,000 off on exchange, HTC Desire 828 has up to Rs. 10,000 off after exchange, Micromax Canvas Pulse 4G has up to Rs. 5,000 off on exchange, Moto X Style has up to Rs. 15,000 off after exchange, Lenovo A2010 has up to Rs. 2,000 off on exchange, Nexus 6P has up to Rs. 20,000 after exchange and Samsung Galaxy Note 4 has up to Rs. 20,000 off on exchange.
There is no doubt that Flipkart is one of the most successful e-commerce company that is running all over India currently. With schemes like this, they have attracted a lot of consumers.