Reliance Jio Referral Programme Launched Evokes Hype and Hope: CLSA; The latest offer from the Reliance Industries where each employee can invite up to 10 friends to sign up for the Jio 4G services will propel the usage and hype ahead of commercial launch that is expected this year sometime, brokerage and a leading investment has said.
Reliance Jio Referral Programme Launched Evokes Hype and Hope: CLSA
A similar strategy was implemented by the OnePlus, a new entrant in market of the smartphone, in 2014-15 during the handsets launch, which helped it to generate the hype and maintain the user to experience through the control over inventory, stated by CLSA in its latest report.
It is given that the current mobile data tariffs to make the video viewing very expensive, unlimited access to the video content on the mobile that will support the seeding of the video consumption habits on the mobile devices and that could propel the data usage.
While the 4G/3G adoption has picked up with the subscribers tripling over the past two years to around 120 million, Jio’s 4G launch should help to accelerate this adoption, it said, by adding the more subscribers tests were likely to closer to the commercial launch.
According to the report of this week, the Jio offer comes with the 90 days of the unlimited access to the high definition voice and video, SMS and high speed data. Apart from this, it also comes with the access to 10 Jio apps that includes its on demand video, music, chat, cloud back-up and one for the personal security.
The increasing adoption of 3G/4G is expected to drive growth in the high-ARPU subscriber base i.e. from 165 million currently to around 300 million by March 2018, it also said by adding the users were set to account for the 60 percent of the industry revenues.